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Whilst Americans are happy to approach a stranger and ask them out for coffee, Irish people would rather gnaw their own arm off than do the same thing.

"He thought because he had land, it would be no problem.

"But women have their own careers these days, they are very well educated. They are looking for companionship and fun and someone who can keep them on their toes." Ms Maycock, who founded the match-making agency with her husband and business partner, Feargal Harrington, said a lot of former "party boys" now in their late 30s are contacting the company after seeing their gang of friends settle down, and a sense of urgency kicks in.

"They want to inspire a little bit of envy in their friends, so their mates can say 'God, he's done well for himself, I want what he has'." One 65-year-old farmer with a lot of land contacted the agency and thought he would be able to snap up a woman much younger than him because a neighbour in his 50s married a woman who is in her 30s.

"He thought that was the norm, but we had to tell him that was the exception rather than the rule," said Ms Maycock.